New Job Skills required

KNOWLEDGE of social media best practices.

PROVIDE for social media plan execution and content gathering for various platforms to include, but not limited to: Facebook, Twitter, Pinterest, Foursquare, Instagram, Youtube.

STRONG written, oral and presentation skills with the ability to clearly and simply articulate concepts, messages and strategies.

ABILITY to communicate with and influence geographically dispersed peers and community members.

MANAGE email, web and electronic viral marketing promotions and incentives to grow membership and encourage repeated community participation.

MANAGE forums and topics: encourage user discussions, help users get the info they’re seeking, create forums and topics that meet the needs of the users and the organization.

DRIVE innovation and incorporate new social techniques/tools into the communities.

ANALYZE and track community results; lead community metrics automation projects.

OVERSEE page design and ensure a positive user experience across communities.

Olga Calado
Laureate English Program Coordinator